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Tag Archives: healthcare

June 30, 2015

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Categories: Health Policy and Access

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Beltway Buzz: June 2015

Who said summer was a time for relaxation? Between the highly anticipated SCOTUS decision and things shaking up in the pharma world, DC is full steam ahead.   The King Of All Decisions: In a long-awaited King vs. Burwell decision,...

June 26, 2015

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.     Meeker: Digital Trends You Should Know May 27th was the annual release of the Internet Trend Report from Mary Meeker. In her report, she distills the entire web into a comprehensive overview,...

May 5, 2015

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Categories: Health

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Transforming Healthcare: Battle of the Big Ideas

How can the U.S. healthcare system serve patients more effectively? This question was on everyone’s mind at the MM&M “Transforming Healthcare” conference in New York in April.  At the session I co-chaired, titled “Battle of the Big Ideas,” the solutions...

March 24, 2015

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Categories: Consumer Education, Healthcare, Technology

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Making the Consumption of Health Care Simpler: It’s the Little Things

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from...

February 18, 2015

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Categories: Consumer Education, Technology

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5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare

Did you miss your chance to head to Las Vegas for the 2015 International Consumer Electronics Show? We’ve got you covered. This year it wasn’t just the cool gadgets and selfie sticks that caught the eyes and sparked new thinking...

November 17, 2014

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Categories: Communications, Health Policy and Access, Healthcare

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The Impact of ACA On Healthcare Communications

With the advent of ACA, our healthcare system is starting one of the greatest investments in patient engagement. How is this affecting the way healthcare companies communicate with patients and other stakeholders? And how does this affect our job as...

Advocacy Partners: An Often Untapped Source for Feedback on Product-Specific Efforts

As expected, the 3rd Annual Strengthening Patient Advocacy Relations across the Life Sciences conference offered a fantastic forum for advocacy and industry leaders to discuss collaboration in disease state awareness and treatment access. The conference also met my expectations by...

Brand Facebook Pages in Pharma – When and How to Do It

There’s been much debate recently around brand Facebook pages, with many critics arguing that they don’t make sense and some brands ignoring critics’ warnings and forging ahead. Launching a brand Facebook page shouldn’t be taken lightly, especially in pharma. Strategic...

October 20, 2014

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Categories: Consumers, Health and Wellness

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Millennial Mindset: The Worried Well

National Survey Reveals Generation Y’s Quest to Redefine the Meaning of Happiness & Health October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However — according to a new US survey...

October 15, 2014

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Categories: Health, Multicultural

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Newlink America and Chandler Chicco Companies Expand Alliance with SALUTEAM

Joint Offering Provides Multicultural Marketing and Communications Solutions for Health Clients October 15, 2014—Newlink America, a leading US Hispanic market consulting and communications firm, and Chandler Chicco Companies, a global health communications group under inVentiv Health, today announced the expansion...