October 7, 2014
Categories: Digital and Social Media
More than any other viral campaign in recent memory, the ALS Ice Bucket Challenge struck a chord with people because of the devastating effect of the disease (one of my uncles died from ALS so I am all too familiar...
Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing...
January 8, 2014
Categories: Brand Marketing
“Prepared spontaneity,” “continuous disruption,” “pre-approved new language”—these apparent oxymorons are common in real-time marketing speak and were topics of discussion during the Association of National Advertisers’ Real-Time Marketing Conference held last month. A variety of industry representatives, including Kraft Foods,...
January 30, 2013
For the past year, the European offices of inVentiv Health Communications have been operating under a philosophy that we call “Done as One” and this week we’ve launched it here in the United States. This model gives clients exactly what...
February 21, 2012
Categories: Patient Communications
Pharmaceutical companies amass tremendous knowledge and expertise in the process of researching new drugs, much of which is never shared. But this knowledge can find a home in unbranded direct-to-consumer (DTC) campaigns that are a vehicle for sharing information with...