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Tag Archives: marketing

October 7, 2014


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Categories: Digital and Social Media

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Defying Marketing: The Ice Bucket Challenge

More than any other viral campaign in recent memory, the ALS Ice Bucket Challenge struck a chord with people because of the devastating effect of the disease (one of my uncles died from ALS so I am all too familiar...

Technology is King (of Thrones) at SXSW

Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing...

Operating in Beta – The Rise of Real-Time Marketing

“Prepared spontaneity,” “continuous disruption,” “pre-approved new language”—these apparent oxymorons are common in real-time marketing speak and were topics of discussion during the Association of National Advertisers’ Real-Time Marketing Conference held last month. A variety of industry representatives, including Kraft Foods,...

Done as One Model Designed to Meet Client Needs for Seamless Access to Broad Expertise

For the past year, the European offices of inVentiv Health Communications have been operating under a philosophy that we call “Done as One” and this week we’ve launched it here in the United States. This model gives clients exactly what...

February 21, 2012


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Categories: Patient Communications

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Advantages of Unbranded Direct-to-Consumer Programs

Pharmaceutical companies amass tremendous knowledge and expertise in the process of researching new drugs, much of which is never shared. But this knowledge can find a home in unbranded direct-to-consumer (DTC) campaigns that are a vehicle for sharing information with...