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Tag Archives: measurement

October 26, 2015

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Categories: PR Research

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Weave Your Measurement Program Together Gracefully and Determinately

A PR measurement program shouldn’t be something that causes a lot of angst. By moving the measurement process along steadily and thoughtfully, you should — in time — achieve results that show how your daily work is contributing to business...

September 24, 2015

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Categories: Measurement, PR Research

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Man vs. Machine: Choosing Between Quality and Convenience in Sentiment Analysis

Automated sentiment analysis is a hot-button issue for communications measurement experts – it’s so close to being the Next Big Thing in social media analytics, yet still so far from reliably succeeding. The appeal is obvious: While knowing the volume...

April 23, 2015

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Categories: Awards, Measurement

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What it Means to be a PR Measurement Hall of Famer

Recently I attended PR News’ Measurement Conference at the National Press Club in Washington, D.C. Common threads throughout the day were adhering to the Barcelona Principles, especially measuring PR results against business objectives. As a measurement specialist and committed member...

September 18, 2014

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Categories: Measurement, PR Research, Strategy

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PR Measurement Evolves

The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement,...

September 18, 2014

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Categories: Measurement, PR Research, Strategy

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Teaching New Dogs Old Tricks: Timeless Principles Meet New Technology

Shaquille O’Neal uses a FitBit. Carrie Underwood splurged on one too. And Gwyneth Paltrow revealed that she’s a Jawbone fan. All of these popular digital wrist devices for fitness are relatively new and now command $330 million in sales a...

September 16, 2014

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Categories: Measurement, PR Research

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When is a message a message? When is a message your message?

A key ingredient in any successful communications initiative is the development of relevant, timely messages. Those messages enable third parties, including the media, to elevate visibility and awareness of your company, brand or cause among your target audiences, prompting them...

September 15, 2014

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Categories: Measurement, PR Research

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Who’s Afraid of Measurement?

It happens every year, especially around this time: at some point, our clients will ask for some kind of metrics to demonstrate the value of their work – and by extension, ours. Even when we’ve built measurement into our planning,...

September 15, 2014

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Categories: Measurement

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10 tips for putting measurement into action

Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements. Click here to read the full article on www.ragan.com....

September 12, 2014

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Categories: Measurement, PR Research

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Resolutions for Measurement’s New Year!

With summer vacations behind us, we’re already itching for the next holiday. AMEC Measurement Week 2014 seemed like as good an excuse as any other to celebrate, so we’re thinking of it as Measurement’s New Year. As we think about...

March 19, 2014

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Categories: Measurement, PR Research

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Raising the Bar in the Measurement World

If you haven’t been following the outputs from the International Public Relations Research Conference (IPRRC) last week, you may have missed “the best new thing in the measurement world.” CCC’s Marianne Eisenmann co-authored a paper with Julie O’Neil (Texas Christian...