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Tag Archives: media

April 13, 2016

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Categories: News Media

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Science News, Courtesy of Hollywood’s A-List

If anyone doubts that TV news shows know how to cover health, CNN’s recent report on breast cancer patient Chrissy Turner should settle the matter. The story, less than three minutes long, aired on Nov 27, a few days before...

April 1, 2015

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Media Mindshare: Targeting Millennials – Forget Forbes, Try Facebook?

As if news media and their parent companies didn’t have enough woes – dropping ad revenue and even lower newsroom morale top the list – more bad news recently crossed the wires. Though millennials, the 18-to-34 year olds marketers are...

March 25, 2015

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Pass the Salt: Measuring Media Success Like an Intimate Dinner with Friends

Would you rather attend a large, lavish function of 200 guests, most of whom you’ve never met while being served subpar food OR enjoy a fabulous dinner with five of your closest friends?  If you are like me, you probably...

October 15, 2014

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Categories: Health, Multicultural

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Newlink America and Chandler Chicco Companies Expand Alliance with SALUTEAM

Joint Offering Provides Multicultural Marketing and Communications Solutions for Health Clients October 15, 2014—Newlink America, a leading US Hispanic market consulting and communications firm, and Chandler Chicco Companies, a global health communications group under inVentiv Health, today announced the expansion...

January 16, 2014

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Media Straight Talk: Celebrity vs. “Average Joe”

“Media Straight Talk” is a CCCVitalSigns series that highlights the opinions of journalists working for top media outlets. Each part of the series will cover different topics affecting PR professionals. Names of these journalists are withheld due to their companies’...

Done as One Model Designed to Meet Client Needs for Seamless Access to Broad Expertise

For the past year, the European offices of inVentiv Health Communications have been operating under a philosophy that we call “Done as One” and this week we’ve launched it here in the United States. This model gives clients exactly what...