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Tag Archives: patient communications

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

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The Healing Power of Storytelling

We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

September 21, 2016

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Categories: Consumers, Digital and Social Media, Healthcare

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ICYMI: Social Media is Changing the Game for Fundraising

Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

The Impact of Augmented Intelligence on Healthcare Communications

There are many different types of smart machines. Most people are more familiar with the term “artificial intelligence,” or building human-like intelligence in autonomous technology. However, “augmented intelligence,” which is information technology that augments human intelligence, is progressing rapidly and...

Brand Facebook Pages in Pharma – When and How to Do It

There’s been much debate recently around brand Facebook pages, with many critics arguing that they don’t make sense and some brands ignoring critics’ warnings and forging ahead. Launching a brand Facebook page shouldn’t be taken lightly, especially in pharma. Strategic...

Healthcare Communications in the Age of Inattention

The Irish physician Sir Dominic John Corrigan, famous for his early observations in heart disease, once said: “The trouble with many doctors is not that they do not know enough, but that they do not see enough.” That was 1853,...