December 1, 2015
Categories: Patient Communications
Consumers are receiving more healthcare information than ever before. Fitbits, apps and electronic health records provide loads of personal data. Rising patient autonomy has led to greater demand for and access to registry, clinical trial and post-marketing surveillance data. And...
July 6, 2015
Categories: Health and Wellness
Among all the technological and economic innovation on display at April’s MM&M Transforming Healthcare Conference, “social” was an important theme. But in almost every case, the word was paired with “media.” In other words, we were talking about how technology...
April 9, 2014
It’s not every day you get a winning combination of agency, concept and client. But this past week, CCA took home the PR Week Healthcare Campaign of the Year for the Get Schooled in Anaphylaxis: Raise Your Hand for Anaphylaxis...
March 27, 2014
Patients are at the core of what we do as health communicators. We speak to a variety of audiences, but at the end of the day, we often find ourselves trying to reach patients to affect behavior change. Today this...
A couple of months ago I spent some time in India on vacation. I’ve been several times as my wife is from Pune, outside of Mumbai. One of the highlights for me on each trip is visiting with the family,...