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Tag Archives: patients

December 1, 2015

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Categories: Patient Communications

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Understanding the Cognitive Biases of Patients in the Age of Information Overload

Consumers are receiving more healthcare information than ever before. Fitbits, apps and electronic health records provide loads of personal data. Rising patient autonomy has led to greater demand for and access to registry, clinical trial and post-marketing surveillance data. And...

July 6, 2015

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Categories: Health and Wellness

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Finding “Purpose” in the Patient’s Journey

Among all the technological and economic innovation on display at April’s MM&M Transforming Healthcare Conference, “social” was an important theme. But in almost every case, the word was paired with “media.” In other words, we were talking about how technology...

April 9, 2014

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Categories: Awards

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Q & A with the Winners of PRWeek’s Healthcare Campaign of the Year 2014

It’s not every day you get a winning combination of agency, concept and client. But this past week, CCA took home the PR Week Healthcare Campaign of the Year for the Get Schooled in Anaphylaxis: Raise Your Hand for Anaphylaxis...

Newly Insured Consumers Necessitate a New Communications Approach

Patients are at the core of what we do as health communicators. We speak to a variety of audiences, but at the end of the day, we often find ourselves trying to reach patients to affect behavior change. Today this...

February 15, 2012

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Categories: Digital and Social Media, Global Healthcare

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The Internet is Almost as Powerful as a Soft Drink

A couple of months ago I spent some time in India on vacation. I’ve been several times as my wife is from Pune, outside of Mumbai. One of the highlights for me on each trip is visiting with the family,...