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Tag Archives: pharma

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

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Storytelling: People Who Listen Learn How to Tell

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

November 2, 2016

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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

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Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...

October 31, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

Happy Halloween, Readers. Last week we saw PhRMA go trick-or-treating for cash. Activist investors tried to spook the biopharmaceutical industry into greater transparency on drug prices. And a new poll showed that Americans rank drug costs a top the list...

October 17, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

It is time for the latest edition of The Week That Was, our rehash of the real and sometimes surreal moments in healthcare headlines. This week, we profile how St. Jude’s pacemakers are not up to speed and potentially giving...

October 13, 2016

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Categories: Health, Health and Wellness, Healthcare, Medical Devices and Diagnostics

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Med-Sci Matters by Dr. Lizzie

2016 Nobel Prize in Physiology or Medicine Last week, Yoshinori Ohsumi was awarded the 2016 Nobel Prize in Physiology or Medicine for his discoveries of the underlying mechanisms of autophagy. Autophagy, literally “self-eating,” is a mechanism that cells use to...

October 10, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

Despite reputational polls indicating pharmaceuticals are currently among the least trusted industries in the country, we are reminded that it could always be worse… we could be in political PR. Last week, Goldman Sachs warned it’s time for drug makers...

October 4, 2016

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Categories: Health and Wellness, Patient Communications

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7 Ways Viagra Changed How Drugs Are Marketed

When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have — on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the...

August 22, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

While American voters may be unexcited by their choices at the voting booth come November, the only other group that they may be equally disappointed with is — well — us. Last week, sentiment about the pharmaceutical industry plummeted to...

August 12, 2016

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Categories: Uncategorized

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Patient Assistance Programs: The Next Issue to put Pharm in the Penalty Box?

The time was 10 AM on the morning of April 18th, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the US Senate Committee on Aging hearing titled:Valeant Pharmaceuticals’ Business Model: the Repercussions for Patients and the...

August 1, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

“How is it August?!” is a question you may be pondering, or maybe that’s just us musing aloud. Just when it couldn’t get hotter, we bring you a story on ICER President Steve Pearson which will literally and figuratively cool...