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Tag Archives: pharma

Friend or Foe-ny? Can Pharma Live Up To Consumer Social Care Expectations?

We’ve all been there before: you sit down to watch last night’s episode of your favorite TV show and the screen suddenly freezes as a dooming “Error Retrieving Data” message pops up. Unwilling to forgo this “vital” evening activity, you...

April 3, 2014


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Categories: Digital and Social Media

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Great Expectations: Delivering Relevant Content to Patients

When discussing a digital or social media program with clients, one of the first questions is often: “How do we know that patients even want to hear from us or engage with us on this level?” It’s a valid question....

The Roundtable Experience

Roundtable discussions are interesting because, as you interact with other panelists, the take-away reveals itself on multiple levels. This was the case at our September 24th Healthcare Roundtable with PRWeek, titled “Under the Microscope.” On the one hand, the meeting...

April 24, 2012


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Categories: Digital and Social Media, Global Healthcare

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The Digital World is Changing Fast – Can You Keep Up?

I’ve been doing this digital thing for some time now. I’ve been part of and witnessed many changes in our world, some good and some bad. However, I have never seen such a swift pace of change and digital adoption...