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Tag Archives: PR Measurement

September 14, 2015

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Categories: Measurement

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6 Tips for Using Measurement in Your Next PR Campaign

Over the years of working in the pharmaceutical space in marketing, market research, and now PR, I have come to realize that the ‘M word’ (Measurement) does not inspire enthusiasm among the marketing, sales and PR community. There is always...

April 23, 2015

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Categories: Awards, Measurement

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What it Means to be a PR Measurement Hall of Famer

Recently I attended PR News’ Measurement Conference at the National Press Club in Washington, D.C. Common threads throughout the day were adhering to the Barcelona Principles, especially measuring PR results against business objectives. As a measurement specialist and committed member...