VitalSigns
Return to the Blog Homepage

Tag Archives: PR

April 23, 2015

0 Comments

Written by

Categories: Awards, Measurement

Tags: , ,

What it Means to be a PR Measurement Hall of Famer

Recently I attended PR News’ Measurement Conference at the National Press Club in Washington, D.C. Common threads throughout the day were adhering to the Barcelona Principles, especially measuring PR results against business objectives. As a measurement specialist and committed member...

April 16, 2015

0 Comments

Written by

Categories: Strategy

Tags: , ,

Refresh Your PR Toolkit

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of...

October 16, 2014

0 Comments

Written by

Categories: Digital and Social Media

Tags: , , ,

Gorkana Meets…Ben Atkins

Ben Atkins of Chandler Chicco Digital on the PRSA International Conference. What made me want to get into PR was… Originally, I was attracted to journalism. What made me want to get into PR was the access it provided to...

September 18, 2014

0 Comments

Written by

Categories: Measurement, PR Research, Strategy

Tags: , ,

PR Measurement Evolves

The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement,...

April 15, 2014

0 Comments

Written by

Categories: PRimeCut, Value

Tags: , , ,

Pass the Pitch – Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights & dialogue covering tech, business, leadership & innovation. Generally, its where I find ideas that inspire and people to admire...

February 24, 2014

19 Comments

Written by

Categories: Strategy, Value

Tags: , , ,

Pass the Pitch: Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights and dialogue covering tech, business, leadership and innovation. Generally, it’s where I find ideas that inspire and people to admire...