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Tag Archives: public relations

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

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The Power of Empathetic Storytelling

“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

March 18, 2016

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Categories: Training and Development

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Talk Like Ted – Public Speaking Secrets of the World’s Top Minds

At Allidura, training and professional development is critical – we are always looking for ways to hone our craft as a team. Recently, we started a “team library,” collecting, reading, learning and sharing the old fashioned way – not via...

April 16, 2015

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Categories: Strategy

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Refresh Your PR Toolkit

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of...

April 15, 2014

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Categories: PRimeCut, Value

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Pass the Pitch – Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights & dialogue covering tech, business, leadership & innovation. Generally, its where I find ideas that inspire and people to admire...

February 24, 2014

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Categories: Strategy, Value

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Pass the Pitch: Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights and dialogue covering tech, business, leadership and innovation. Generally, it’s where I find ideas that inspire and people to admire...

June 18, 2013

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Categories: Anniversary

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An Adventure of a Lifetime

For the next few weeks, in honor of Chandler Chicco’s 18th anniversary, we’ll be posting thoughts and reflections from long-time CCC veterans. This week’s post is from Lisa Stockman, one of our first employees, now the managing director of Chandler...

Done as One Model Designed to Meet Client Needs for Seamless Access to Broad Expertise

For the past year, the European offices of inVentiv Health Communications have been operating under a philosophy that we call “Done as One” and this week we’ve launched it here in the United States. This model gives clients exactly what...

October 10, 2012

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Categories: Measurement

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Measuring Success One Stakeholder Engagement Activity at a Time

Public relations programs are increasingly focused on building relationships with stakeholders and influencers, particularly in the area of public affairs and issues management. But measuring “stakeholder engagement” — a less tangible aspect of public relations than “traditional” measurement, such as...

June 14, 2012

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Categories: Measurement

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An Important Step toward Standardizing PR Measurement and Research

Yesterday marked an important milestone in PR measurement when the Coalition for Public Relations Research Standards unveiled a three-pronged approach to standardizing PR research and measurement for: a) traditional media analysis, b) social media measurement, and c) ethics in PR...