May 7, 2012
Every day, we summon our best thinking to deliver strategic and effective PR programming. But without evidence of how our work has moved the needle, we find ourselves confused about how we have made a difference at all. But, PR...
March 19, 2012
Recently, I attended the International Public Relations Research Conference (IPRRC) at the University of Miami. Since 2003, I’ve been participating in this truly international event, attended by leading academics and practitioners from 25 countries. There is no other conference like...