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Tag Archives: public relations

May 7, 2012

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Categories: Measurement

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Trends in PR Measurement and Momentum Toward Establishing Industry Standards

Every day, we summon our best thinking to deliver strategic and effective PR programming. But without evidence of how our work has moved the needle, we find ourselves confused about how we have made a difference at all. But, PR...

Research Impacts the Practice of PR

Recently, I attended the International Public Relations Research Conference (IPRRC) at the University of Miami. Since 2003, I’ve been participating in this truly international event, attended by leading academics and practitioners from 25 countries. There is no other conference like...