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Tag Archives: research

Med-Sci Matters by Dr. Dave

Buzz about a Zika vaccine Source: “Chikungunya” by CDC Global is licensed under CC BY 2.0 We may be close to one, according to a report in Nature. Researchers from Washington University in St. Louis and Vanderbilt University in Nashville...

September 16, 2014

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Categories: Measurement, PR Research

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When is a message a message? When is a message your message?

A key ingredient in any successful communications initiative is the development of relevant, timely messages. Those messages enable third parties, including the media, to elevate visibility and awareness of your company, brand or cause among your target audiences, prompting them...

September 15, 2014

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Who’s Afraid of Measurement?

It happens every year, especially around this time: at some point, our clients will ask for some kind of metrics to demonstrate the value of their work – and by extension, ours. Even when we’ve built measurement into our planning,...

September 15, 2014

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Categories: Measurement

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10 tips for putting measurement into action

Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements. Click here to read the full article on www.ragan.com....

September 12, 2014

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Categories: Measurement, PR Research

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Resolutions for Measurement’s New Year!

With summer vacations behind us, we’re already itching for the next holiday. AMEC Measurement Week 2014 seemed like as good an excuse as any other to celebrate, so we’re thinking of it as Measurement’s New Year. As we think about...

March 19, 2014

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Raising the Bar in the Measurement World

If you haven’t been following the outputs from the International Public Relations Research Conference (IPRRC) last week, you may have missed “the best new thing in the measurement world.” CCC’s Marianne Eisenmann co-authored a paper with Julie O’Neil (Texas Christian...

June 14, 2012

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An Important Step toward Standardizing PR Measurement and Research

Yesterday marked an important milestone in PR measurement when the Coalition for Public Relations Research Standards unveiled a three-pronged approach to standardizing PR research and measurement for: a) traditional media analysis, b) social media measurement, and c) ethics in PR...

Research Impacts the Practice of PR

Recently, I attended the International Public Relations Research Conference (IPRRC) at the University of Miami. Since 2003, I’ve been participating in this truly international event, attended by leading academics and practitioners from 25 countries. There is no other conference like...