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Tag Archives: social media analysis

June 13, 2016

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Categories: Communications, Digital and Social Media

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More Than a Feeling: Can Social Media Analysis Tell Us More Than We Think?

As healthcare communications specialists, we’ve been told for years that patients actively participating in social media are the “most active,” the “most passionate,” the most “engaged,” and that they don’t reflect the “average” patient. Additionally, a number of challenges such...