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Tag Archives: social media

November 8, 2016

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Categories: Advocacy, Communications, Digital and Social Media

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Four Things to Look for When Selecting an Influencer

During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an...

August 9, 2016

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Categories: Communications, Digital and Social Media, News Media

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Trust Issues: Traditional Media Hits an All Time Low

With the Presidential election heating up, scrutiny over media coverage of the high-profile race is also getting hot. People have long distrusted media outlets they see as opposing their specific views, but the recent cover story in New York Magazine...

June 13, 2016

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Categories: Communications, Digital and Social Media

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More Than a Feeling: Can Social Media Analysis Tell Us More Than We Think?

As healthcare communications specialists, we’ve been told for years that patients actively participating in social media are the “most active,” the “most passionate,” the most “engaged,” and that they don’t reflect the “average” patient. Additionally, a number of challenges such...

March 18, 2016

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Categories: Digital and Social Media

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Quality over Quantity: Instagram Joins the Algorithm Club

Instagram recently announced it would begin testing an algorithm-based personalized feed for the 400 million visitors who launch the app on a daily basis. Why? According to Instagram, people miss about 70 percent of the posts in their Instagram feed,...

January 14, 2016

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   Beyond 140: 10,000 Character Limit on Twitter Expected to Launch in Q1 According to sources inside Twitter, the company is building a new feature that will allow tweets longer than the platform’s hallmark...

December 3, 2015

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   The Rise of Contextual Commerce and Shoppable Social When mobile marketers first started talking up big data, the most pressing question was, “what are companies going to do with this information?” Years later,...

November 23, 2015

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Categories: Communications

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Doctors Take Data Communications Digital

There’s no question that social media is becoming a preferred form of mainstream communication and news aggregation. High science healthcare and data communications are mostly thought to be an exception to this rule, but not anymore. Twitter analytics show that...

November 19, 2015

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   Instagram Partners With 41 Tech Companies to Improve Advertising Experience Instagram, now with more than 400 million users, announced a growth strategy to improve the advertising experience through partnerships with 100 companies (the...

November 5, 2015

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Categories: Digital and Social Media

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Focus on people-centric social media

Patients are at the forefront of everything we do in the healthcare industry, making the notion of patient-centricity a worthwhile and noble concept. When it comes to social media, however, pharma needs to learn how to put the person before...

November 5, 2015

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   Instagram Challenges Snapchat with Own Version of Live Stories Facebook-owned Instagram launched a new feature just before Halloween, making its photo sharing application a direct competitor to Snapchat and Twitter’s recently launched Moments...