VitalSigns
Return to the Blog Homepage

Tag Archives: social media

March 20, 2015

0 Comments

Written by

Categories: Digital and Social Media

Tags: , ,

Tailoring Content to Unique Audiences: Social Media Week 2015

From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives,...

February 18, 2015

0 Comments

Written by

Categories: Consumer Education, Digital and Social Media

Tags: ,

Six Ways to Defend Your Brand on Social Media

As 2014 came to a close, Oxford Dictionaries crowned “vape” the Word of the Year. Among the shortlist of runners-up? Slacktivism.  Oxford described 2014 as “the year slacktivism entered the mainstream.” Seasoned crisis counselors at Allidura agree. Slacktivism is action performed...

November 6, 2014

0 Comments

Written by

Categories: Digital and Social Media

Tags: , , ,

#digitalHx: Digital Digest

Follow our tweets at #digitalHx #alexfromtarget: The Power of a Hashtag Written by Sarah Campbell Last week Alex (last name unknown) was just a regular teen working at Target after school. When someone snapped a photo of him in his...

October 23, 2014

0 Comments

Written by

Categories: Digital and Social Media, Facebook

Tags: , , , , ,

#digitalHx: Digital Digest

Follow our tweets at #digitalHx Multi-Channel Storytelling Written by Rich Sharp, @richs It’s (relatively) easy to create a Facebook presence, or establish a Twitter handle, and knock out sporadic posts and tweets with no thought of cohesive storytelling. But combine...

October 7, 2014

0 Comments

Written by

Categories: Digital and Social Media

Tags: , , ,

Defying Marketing: The Ice Bucket Challenge

More than any other viral campaign in recent memory, the ALS Ice Bucket Challenge struck a chord with people because of the devastating effect of the disease (one of my uncles died from ALS so I am all too familiar...

September 25, 2014

0 Comments

Written by

Categories: Digital and Social Media

Tags: , , ,

#digitalHx: Digital Digest

Follow our tweets at #digitalHx The Scottish Independence Campaign is Still Alive in the #WeArethe45 Movement Written by Kyra Swartz, @oiseaurebelle “Last week, Scotland held its long-awaited referendum vote on the country’s independence from Great Britain and the ‘Nos’ won....

Friend or Foe-ny? Can Pharma Live Up To Consumer Social Care Expectations?

We’ve all been there before: you sit down to watch last night’s episode of your favorite TV show and the screen suddenly freezes as a dooming “Error Retrieving Data” message pops up. Unwilling to forgo this “vital” evening activity, you...

Viral vs. Value: Raising Awareness in a Social World

We’ve all seen the posts: “Change your profile picture in support of [insert disease here] awareness month” or “Share this if you love someone with [insert disease here].” It’s a nice way for a community to rally around a cause,...

August 14, 2014

1 Comment

Written by

Categories: Digital and Social Media

Tags: , ,

“You Really Like Me!” The Challenge of Measuring Consumer Sentiment on Social Media

Understanding user sentiment within social media is a key qualitative metric important to brand marketing. One of the best ways to determine if any type of campaign – digital, print, TV, etc. – is resonating with your customer base is...

August 13, 2014

0 Comments

Written by

Categories: Digital and Social Media

Tags: , , , , ,

#digitalHx: Digital Digest

Follow our tweets at #digitalHx Tweet Commerce: Is Twitter Finally Ready to Embrace E-Commerce? Written by Alyssa Kaden Would you purchase something directly from an ad served in your Twitter feed? The confirmation that Twitter is preparing an in-stream shopping...