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Tag Archives: social media

July 21, 2014

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Categories: Digital and Social Media

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Enhancing Reputation in a Social World

Social media’s impact to business in the last decade is undeniable. Beyond providing new channels to reach prospective consumers, astute businesses have found ways to monetize online engagement. Today, entities ranging from charities to movies are using Facebook to crowdfund...

April 3, 2014

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Categories: Digital and Social Media

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Great Expectations: Delivering Relevant Content to Patients

When discussing a digital or social media program with clients, one of the first questions is often: “How do we know that patients even want to hear from us or engage with us on this level?” It’s a valid question....

April 1, 2014

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Categories: Digital and Social Media

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South by Social Health 2014

[View the story “South by Social Health 2014” on Storify]

March 13, 2014

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Categories: Brand Marketing, Digital and Social Media

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Girls Rule – The Role of Socially Savvy Women in Today’s Economy

It’s evident we are moving towards a world that is getting increasingly social by the second. Trendsetters like Marc Jacobs are creating “pop-up” shops where people can “spend” 140 characters in exchange for real goods and services. Smartphones are becoming...

January 27, 2014

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Categories: Digital and Social Media

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Hey Pharma! Time to Embrace Being Social

Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it...

January 23, 2014

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Categories: Digital and Social Media, Facebook

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Explained: Facebook Page Newsfeed Algorithm Changes

With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook; 43 percent saying that they post or share links to news stories; and 60 percent noting that they like or comment on...

January 23, 2014

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Categories: Digital and Social Media, FDA News

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EXPLAINED: New FDA DRAFT Guidance on Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media

On January 13th the Food and Drug Administration (FDA) released DRAFT guidance specific to “Postmarketing Submissions of Interactive Promotional Media.” This long awaited document considers the requirements and responsibility of pharmaceutical companies, their employees, and agents (e.g., KOLs, agencies, contractors)...

Operating in Beta – The Rise of Real-Time Marketing

“Prepared spontaneity,” “continuous disruption,” “pre-approved new language”—these apparent oxymorons are common in real-time marketing speak and were topics of discussion during the Association of National Advertisers’ Real-Time Marketing Conference held last month. A variety of industry representatives, including Kraft Foods,...

October 31, 2013

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Categories: Healthcare

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A New Purpose in Patient Advocacy

In 2001, I wrote my master’s thesis on Seattle’s Independent Media Center’s use of streaming web video –a then novel technology– to bypass and ultimately feed into network news coverage of The Battle in Seattle. In addition to documenting citizen...

February 21, 2013

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Categories: Digital and Social Media

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Media Straight Talk: An Interview with Top Print Editors

“Media Straight Talk” is a new CCCVitalSigns series that highlights the opinions of journalists working for top media outlets. Each part of the series will cover different topics affecting PR professionals. Names of these journalists are withheld due to their...