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Tag Archives: social media

November 17, 2011

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Categories: Digital and Social Media

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YouTube…and why you should be paying attention

I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually...

November 15, 2011

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Rethinking Online Advertising with Facebook

This year facebook will take close to $4 billion dollars in revenue from advertising. With many condemning online advertising as annoying, overlooked and offering a poor return on investment, why does facebook appear to be flourishing with so many brands...

October 12, 2011

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A Celebration of What CAN Be

Last night, the Chandler Chicco Companies family of agencies took home several awards from Medical Marketing & Media (MM&M). Best Use of PR Gold went to Biosector 2 and our client, Boehringer Ingelheim (BI) Pharmaceuticals for the DRIVE4COPD campaign. Silver,...

September 13, 2011

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Augmented Reality – Focus on How the Augmentation Can Enhance the Reality

Much has been, and will continue to be, written on augmented reality (AR). With all the discussion comes some hype and confusion. So what exactly is Augmented Reality and what does one do with it? Augmented Reality Defined I actually...

September 9, 2011

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Google+ Makes a Splash! …Then Traffic Declines.

The Google+ Project is a new social networking site that aims to make online interactions resemble those in real life, focusing on the individual, their relationships and interests. Google+ reached 10 million users in just one week, and while that...