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Tag Archives: Stakeholder Engagement

How Healthcare Change is Different

There’s no question that healthcare as we know it is changing. While there’s a growing discussion that the forthcoming disruptions may be the transformative innovation the healthcare industry needs, that won’t make these changes easier to navigate. Every healthcare company...

Stakeholder Mapping: A Research-Driven Roadmap for Prioritizing Third-Party Outreach

A public relations program can take many forms: it may include direct engagement with consumers at events designed to raise awareness of a product or cause; it might put media relations to use as a way to reach influential trade...