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Tag Archives: storytelling

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

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The Healing Power of Storytelling

We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

November 17, 2016

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Categories: Creativity, Health, Health and Wellness, Healthcare

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How to Turn Storytelling from a Frog into a Prince

How can healthcare specialists improve their skills as storytellers? One way to do it, according to engagement leader, Meghan O’Brien, at a New York consulting boutique called etch, is to take a page from Pixar, creator of Toy Story, Finding Nemo,...

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

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Storytelling: People Who Listen Learn How to Tell

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

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The Power of Empathetic Storytelling

“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

March 13, 2014

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Categories: Brand Marketing, Digital and Social Media

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Girls Rule – The Role of Socially Savvy Women in Today’s Economy

It’s evident we are moving towards a world that is getting increasingly social by the second. Trendsetters like Marc Jacobs are creating “pop-up” shops where people can “spend” 140 characters in exchange for real goods and services. Smartphones are becoming...

September 27, 2012

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Categories: Content Creation

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Great Content Takes Great Skill

Like dancing, painting or playing the violin, writing great content is a skill honed over time. It takes thousands of hours of practice to turn out content that consistently tells an interesting story, resonates with readers and viewers, entertains and...

September 18, 2012

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Categories: Content Creation

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Content is King, Again Always

Back in 1996, the technology industry was buzzing about content. It made sense at the time; the industry was still working to make the case that the nascent World Wide Web would be a relevant, permanent part of our lives....