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Tag Archives: SXSW

April 1, 2014

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Categories: Digital and Social Media

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South by Social Health 2014

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Technology is King (of Thrones) at SXSW

Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing...

March 14, 2012

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Categories: Digital and Social Media, Patient Communications

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Day Five SXSW: Let’s Play!

The final day of SXSW Interactive (SXSW Film is still going on and SXSW Music is just getting started) was jam-packed with fascinating panels, including an afternoon session on the use of games in modifying health behaviors. “Games are engagement...

March 10, 2012

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Categories: Digital and Social Media

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Brains, bytes and biology – Day One of SXSW Interactive

The first day of SXSW Interactive is always a bit overwhelming with 250,000 enthusiastic festival goers descending on the Austin Convention Center fueled by Starbucks and hope. Today was no exception and the bedlam was compounded by winter finally arriving...

March 6, 2012

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Categories: Digital and Social Media, Global Healthcare

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SXSW Interactive Conference and the Convergence of Health and Technology

About 50,000 people are registered this year to attend South by Southwest (SXSW), the annual 10-day digital, music and film event that receives widespread media attention. SXSW Interactive is a great place to get a look at new technologies and...